The biggest in the world crypto Exchange just signed up the most famous living TikToker as the new face of Web3.
Binance, the world’s largest crypto exchange, is partnering with famous Tiktoker Khaby Lame to promote Web3.0 services abroad. Khaby is the best known Tiktoker of all time. The Senegalese kid has more than 143 million tik tok followers while he has 78 million. He has worked with some of the best in the field, including Hollywood celebrities and sports figures. He also promotes some of the world’s best known companies.
Binance, a cryptocurrency exchange, has appointed TikTok’s most popular creator, Khaby Lame, as its global brand ambassador. Khaby Lame has been recruited on board to help Binance, the world’s largest crypto exchange by trading volume, dispel misunderstandings about digital currency and Web 3, which is heralded as an evolutionary advancement of the Internet.
According to James Rothwell, Global Vice President of Marketing at Binance, there is a lot of complexity and misconceptions surrounding Web3. The relationship with the new brand ambassador will help drive crypto education, create unique NFTs, debunk crypto fallacies and expand the industry, according to the company.
“To have kaby on board to help clarify some of the assumptions around this sector was a natural fit,” he continued. “Khaby has become a cultural legend and one of the most entertaining entertainers in the world.” We love his charm and sense of humor, and we believe he will add relevance and relatability as Web3 usage grows.”
Claude Lame, former factory worker ItalyHe quickly became a celebrity during the epidemic, amassing more than 143 million followers on TikTok and 78 million followers on Instagram. He is well known for his quiet #learnfromkhaby movies, in which he responds stone-faced to difficult “life hacking” videos and shows a simpler, usually apparent, method of completing the activity.
This video usually ends with Lame’s trademark “Khaby Move”, in which he shrugs and gestures with his hands as if to say “duh”. According to Binance, Lame will continue to employ her unique video style to create bite-sized content segments that “address some of the misconceptions about Web3” throughout the relationship. They also want to work together on the debut of NFT collections to increase engagement with their fans.
On Thursday afternoon, Lame released his first wordless TikTok with Binance. Lame appears on TikTok, jumping off a couch and donning a Binance-branded superhero outfit. “What the heck is Web3?????” an angry user enters a web browser. Lame then slides out the laptop, opens the Binance website, and executes his “Khaby move.” As the video ends with the statement “To be continued,” she winks at the camera.
The video has almost 400,000 views with the title: “Having trouble starting your Web3 journey? Let me introduce you to @Binance Superhero! Tag your friends who need #Ibinanceman. This is not trading advice. For hazard warnings, see website.
“I consider my fans to be my family, and I am constantly looking for new challenges and intriguing things to share with them,” Lame said in a statement issued by the firm. “I have been fascinated by Web3 for a while and jumped into chance collaborating with a leader like Binance as it connects well with what I normally do: make difficult things simple and exciting for everyone.”
Iron Corporation, the agency for Binance and Lame, did not respond to requests for comment from Fortune. Binance announced a multi-year NFT relationship with soccer player Christiano Ronaldo last week. They will collaborate to produce a series of NFT collections that will be available exclusively on the Binance platform later this year.
Binance engaged celebrities like J Balvin and Miami Heat guard Jimmy Butler to participate in its Super Bowl commercial earlier this year, recalling consumers that celebrities are not crypto experts and to “do your own homework” before seeking financial advice from someone.
For quite some time, the entire crypto ecosystem has been in disarray. The latest frantic crisis hurt new investors and destroyed the lives of many people. The crypto market is still reeling from the ramifications of the crash.
Even when the traditional stock market has been negative, heralding the return of the big bear, the market has remained volatile. With global political instability, a continuing conflict in ukraine, the collapse of stocks, the decline of natural resources, the increase in poverty and unemployment, many were flocking to the promises of cryptocurrencies. However, he fell short.
However, there is still hope as long as the entire community is not a capitalist cult betting on the lives of the naïve who know nothing about the myriad frauds and ponzi schemes that exist in the ecosystem. The emphasis should be on technology and how it can revitalize and fill the lives of ordinary people instead of harming them or the environment.
edited and proofread by nikita sharma