Top 10 ICO Marketing Checklist in 2022

ICO marketing proves to be efficient in promoting exclusive ICO campaigns. However, it is not a good idea to launch an initial coin offering (ICO) without a marketing strategy. Also, creating an ICO online campaign requires that you have a good reputation online.

Promoting an ICO requires a checklist to make it big. A ICO Marketing The checklist is a checklist of critical points and steps to accomplish in order to sell your initial coin offering successfully.

However, because marketing is one of the most crucial and difficult aspects of any ICO launch, you will need to spend more time and effort to ensure that everything goes smoothly. Otherwise, you will have wasted months of work churning out prototypes and ideas that will never see the light of day.

Here a question arises in your mind: what are the top 10 ICO marketing checklists? Let me give you a taste!

Top 10 ICO Marketing Checklist

#1 The informative content of an ICO Whitepaper

A successful ICO is built on the foundation of a whitepaper. However, before the debut of a new project, a whitepaper is created. Plus, it covers everything you need to know about the utility token before you decide whether to invest, buy, or use it. Furthermore, this comprises information about the commercial, technological and financial aspects of a new currency in a language that anyone who is not an expert in the field can understand. ICO would be an extraordinary element with the Whitepaper. Here, the white paper must clearly show the analysis of the industry, the idea of ​​the project and its future. The team must be involved and knowledgeable about the industry and specialization.

#2 Website or Landing Page for ICO Marketing

Don’t neglect the exploration step while building a website for your ICO campaign. However, determine the current market situation, your main competitors and how they promote their campaigns; Do a SWOT analysis to improve your chances of achieving your goal. Also, you can kill numerous birds with one stone if you have a reliable website.

#3 Social Media Profiles

Many cryptocurrency traders spend most of their time on the internet. However, try to establish a presence on major social media platforms like Facebook, Twitter, LinkedIn, Telegram, Quora, Reddit and Steemit, by providing concise posts you can keep everyone up to date on the latest developments of your ICO.

#4 Discord Marketing

Discord marketing proves to be efficient nowadays. However, when you launch your ICO, it’s important to promote it on Discord, making it available for people to participate in. The ICO allows people to participate in a unique fundraising mechanism with the help of Discord. Thanks to Discord, you have an engaged target audience in front of you and many ways to contact them. This feature will allow everyone to start participating in your ICO campaigns and make them a great success.

#5 Blog Posts

A blog post can help you increase organic traffic to your website, increase brand awareness, and provide value to the cryptocurrency community. Also, quality, not quantity, should be the focus of ICO marketing. Brainstorm with your team to see how you can best express your message while bringing something new to the community. Discord goes viral with exclusive blog posts being posted.

#6 Influencer Marketing

In the realm of cryptocurrencies, influencer marketing is also very popular. There are a plethora of bloggers, YouTubers, and other influencers who produce material for crypto fans interested in ICOs. You can give them free tokens or a percentage of the ICO proceeds. Also, get the services of well-known people to advertise your ICO on channels like YouTube. Also, they will be able to persuade investors to buy their tokens because they already have a large following. Influencers have the ability to generate interesting videos. For their services, they could be offered free tokens or a portion of the proceeds from the ICO.

#7 Search Engine Optimization

SEO is set to be a major factor in ICO campaigns, so this is a clear opportunity. However, it seems that the blockchain space is the only industry that doesn’t care about SEO for some strange reason. Here, it is the process of improving the quantity and quality of traffic to your ICO through natural search engine results. Also, if you look at the most successful ICOs, you will notice a similar pattern in terms of traffic. Also, to make sure your traffic grows over time, you need to focus more on your content and SEO strategy.

#8 Press releases

A press release is the best and most effective way to spread the word about your ICO project. However, top celebrities can participate in your ICO with the press release you make. Additionally, there are a number of high-quality websites where you can submit your press releases for publication. Some of these sites are crypto-specific; therefore, they can help you reach your target audience. However, to make the most of your reach, you’ll need to do significant market research ahead of time and cultivate strong partnerships with top-tier websites. The key to DIY is to create good material that can easily go viral.

#9 Email Marketing

Email remains one of the most widely used methods of professional communication and official contact. However, copywriters may be tasked with producing snappy newsletters and sending direct messages to potential investors. Start a subscription/registration campaign to receive emails from those investors. To save time and effort, set up automatic replies for your emails. It will also ensure fast tracking. Email marketing can help increase overall conversion rates, and ICOs are successful with this type of initiative.

#10 Promote your ICO with paid advertising

Paid advertising consists of sending personalized messages to users based on their location and demographic factors. However, Google Adwords and Bing Ads are two examples of tools that can be used, and you can quickly generate some good publicity around your ICO project. Also, sponsored posts and banner ads are two examples of paid advertising. Also, PPC (pay per click) campaigns will improve the number of users and the amount of traffic to your website.

Who is the best ICO marketing agency?

ICOs can be promoted with various strategies and made successful. However, when it comes to marketing an ICO, the Blockchain App Factory does a serious job. Hire them to make a mark with your ICO.


The top ICO marketing checklist is the ultimate goal in your ICO. Also, make sure you follow the checklist above to market your ICO. Take advantage of the best service of an ICO development company to make it count. The ICO marketing services they perform are very reliable and result-oriented.