Tom Brady he is considered by many to be the “Greatest of All Time” for his seven Super Bowl rings, incredible story of being drafted so late and for his incredible performance on the field. Off the field, for most of his career, he relinquished marketing laurels to the likes of Peyton Manning, who typically earned much more off the field during their overlapping playing careers.

Not anymore. Brady has never been more popular based on the amount of merchandise sold bearing his name and likeness. According to the annual report of the National Football League Players Association filed with the US Department of Labor. buccaneers The quarterback earned $9.5 million in marketing and group licensing revenue in the 12 months ending February 28.

To put that number in perspective, rarely has a player cracked $4 million in the two decades the union has been asked to release the document publicly. And the closest competitor in the latest report is Patrick Mahomes with $3.3 million through his company 2PM, LLC.

The figures cover all group licenses, which are multiplayer deals negotiated through the NFLPENNSYLVANIA. So t-shirts, video games, and trading cards fall into this category. Brady receives royalties based on the number of his shirts and trading cards sold, for example.

“He is the GOAT in more ways than one”, a NFLA Palestinian Authority official, who requested anonymity because he did not want to comment on specific players, wrote in a text. “He has turned on that part of his business post-patriots.”

Bob Dorfman, sports marketing executive for Pinnacle Advertising, said Brady’s appeal to brands comes down to the three P’s: performance, personality and perseverance.

Brady has been a star now for more than two decades, but only after leaving the Patriots in 2020 did he let go of the marketing, so to speak, picking up endorsements and getting active on social media.

“He’s much more of a social media animal,” Dorfman said. “He’s much more aggressive in terms of marketing himself, all of his products and everything else he does off the field. And he is a charismatic guy.”

Also, Brady’s temporary retirement in February could have sparked a run on products bearing his name, Dorfman speculated.

In a statement from February promoting the top 50 group license sellers Come in NFL players, the NFLPA wrote: “Licensed products in the hardline, apparel, digital and non-mainstream categories include items such as: game jerseys, t-shirts, hoodies, bobbleheads, plush dolls, socks, face coverings, headbands headbands, figurines, wall decals, tote bags, banners, photos, tumblers, pet supplies and much more.”

The anonymous NFLPA official also cited autographs as a big category.

The February release described Brady and Mahomes as residents at the top of the ranking, which covered a smaller period than the data contained in the annual report. The statement didn’t point out the wide chasm between Brady and the rest of the pack.

In the annual report, Mahomes ranks second, with a player who registered under the business name MMBOC LLC receiving $3.3 million. MMBOC is registered in Florida, but its documents filed with the secretary of state list only an agent and not the owner of the business. Therefore, it could not be determined which player this is.

Others are easy to crack (Brady is listed with TEB Capital Management and their files have revealed Brady’s name). After the mysterious MMDOC, fourth place with $1.9 million, according to the annual report, is Jets attack player zach wilson, which appears under your name and not a corporate nickname. Wilson was ranked 43rd on the list the NFLPA released this winter.

Some of the discrepancy is likely due to different time periods, as the annual report covers an additional three months. Wilson, for example, received a royalty payment of $465,660 on February 18, well after the period covered by the NFLPA release. But the labor department also requires unions to tabulate figures in annual reports to use cash accounting, meaning the figures reflect money already paid, not owed.

After Wilson is packers attack player Aaron Rogers at $1.8 million, Cowboys attack player Dak Prescott Y 49ers presumed starting quarterback trey lance at about $1.5 million, according to the NFLPA filing. ravens attack player lamar jacksonPatriots quarterback Mac Jones and Bears attack player justin fields it came to about $1.4 million each, according to the report, which is known as LM-2.

The first non-QB, MMBOC aside, is Eagles wide receiver devonta smith, whose corporation is called Sweet6. He grossed $1.3 million in his rookie year.

What about Manning, who for years after his retirement still dominated the NFLPA report’s select group license rankings? Well, that trend seems to be over. At last report, Manning, who filed under Peydirt, earned $875,000 in group licensing revenue, still better than all but a dozen and a half players but far from his highest position in recent years.

The figures in the NFLPA report do not include individual endorsements outside of group licenses. So the Brady subway deal is not reflected as an example. According to Forbes, Brady earns $52 million annually in endorsementsmeaning that group licensing reflects less than 20 percent of your marketing journey.

Could something be hampering the golden boy of NFL marketing, like his market-sinking adoption of cryptocurrency? Brady has shares in the cryptocurrency trading platform FTX, which he has promoted in advertisements, and his Twitter profile shows him with laser eyes, an alteration many Bitcoin supporters make on their social media pages.

Dorfman said that although celebrities who endorse cryptocurrencies have suddenly gone quiet, Brady’s image will not suffer.

“The fact that he was an early adopter of that kind of thing further adds to his marketing power even though it’s been scaled back,” Dorfman said. “I don’t know how it can affect his net worth. I don’t think it will affect its marketability.”

(Top photo: Michael Reaves/Getty Images)