We love to see it!
13 year old digital artist Nyla Hayes already changing culture as TIME magazine’s first artist-in-residence creating NFTs commissioned by Cadillac to support the Save The Music foundation as part of the innovative automotive giant Black Future Campaign.
Created in Hayes’ renowned “Long Neckie” style, NFTs represent Cadillac’s first entry into the Web3 space, which includes token-based markets.
Cadillac commissioned two NFTs for auction: Adira, the Gold Edition Long Neckie, an exclusive one-off NFT, and Adira, the Silver 120 Anniversary Edition available to multiple buyers.
The Gold Edition NFT was sold for 1,888 ETH, equivalent to more than $3,500 at the time of the auction. The Silver NFT edition, commemorating Cadillac’s 120th anniversary, sold for 0.2 ETH with 75 buyers, for a total of approximately $20,000.
“Adira represents a Black Woman superhero,” Hayes said. “She aligns with the Cadillac brand through her bold, confident, powerful, luxurious and electrifying stance.”
Proceeds from sales of the Black Future Long Neckie NFTs combined with a $55,000 contribution from Cadillac will be donated to Save The Music Foundation’s J. Dilla Music Tech grant program.
This program teaches students electronic music creation, audio engineering, recording, and production skills that will help prepare them for sound engineering roles within the automotive industry.
“As a champion of big dreams and bold ambitions, Cadillac encourages students to pursue their passions,” he said. juanita slapmulticultural marketing leader at Cadillac.
We are delighted to support the Save the Music Foundation and its efforts to get students excited about careers in music technology. Sound engineering is an important and growing field in the automotive industry, and we have seen how attractive this program is in sparking interest in this type of art as a career.”
Save the Music Foundation grants have helped more than 2,000 schools across the country start and maintain their music programs.
“As one of the first nonprofits to experiment with this innovative fundraising tactic, this collaboration marked a turning point in the organization’s approach to not only fundraising, but music education throughout the world. overall,” he said. danielle zalaznik, director of development of the Save The Music Foundation. “This is just a sneak peek of a variety of new and innovative projects to come.”
The J. Dilla Music Tech program launched in Detroit with support from Cadillac in 2019 and will use the $55,000 contribution to expand the program to an additional Detroit high school in 2023.
Once launched, each J. Dilla Music Tech grant provides programming for 10 years, impacting hundreds of students through each investment.
Cadillac’s Black Future campaign (awarded Best Content Marketing by Online Media Marketing & Advertising (OMMA)) not only highlights NFTs from emerging artists, but showcases black art through compelling imagery and captivating music while introducing the Escalade -V 2023, the most powerful full-size SUV in the industry. .