When Keanu Reeves was asked about NFTs while promoting Matrix: Resurrectionshe laughed at the idea, as most people do.
That down-to-earth quality is integral to Reeves’ charm: He comes off as a humble guy who somehow didn’t let the ego-expanding elements of celebrity get to him. But apparently, the crypto-bros did.
Reeves, along with his partner, Alexandra Grant, now act as advisors to a program called the “Futureverse Foundation”, a project of Non-Fungible Labs; the foundation aims to enhance “the digital and physical worlds through the support of diverse artists and creative communities.”
According to The Hollywood Reporter, the project aims to make NFTs more “inclusive” and will guide traditional artists to convert their pieces to NFTs, so they can be made available for sale in the metaverse. After all, the most important thing about running a pyramid scheme is making sure there is a constant supply of new victims, ready to take part in the ever-expanding scam; Weaponizing inclusive language seems to be the latest recruiting tactic.
For those who don’t know, NFT stands for “non-fungible tokens”, which are, essentially, digital receipts, claiming digital ownership of images and GIFs, which can be easily replicated with a simple right click and “save”. ”
While the insidious attempt to build paywalls around free internet space is bad enough, NFTs are also terribly bad for the planet, as the process of minting and trading NFTs consumes massive amounts of energy, during the worst environmental crisis humanity has ever experienced. It’s worth it, right?
Interestingly, Reeves is getting on board with the terrible trend just as NFTs start to die: NFT sales are plummeting, especially in the wake of the cryptocurrency crash, while celebrity enthusiasts are quietly deleting their NFT profile photos; Jimmy Fallon, Travis Barker, Shonda Rhimes and Meek Mill are among the celebrities who have ditched their expensive, energy-guzzling avatars.
As disappointing as Reeves’ sudden turnaround is, at least he’s not using his brand to sell NFTs to the public, yet. Many celebrities happily used his influence to raise the price of their NFTs, the most prominent example being Jimmy Fallon and Paris Hilton who were widely mocked after a bizarre attempt to promote their Bored Ape NFTs on the show tonighta tense and awkward clip that some commentators compared to a video of hostages.
Despite the best efforts of crypto-bros, NFT artists and celebrities, NFTs remain a niche of interest; the general public doesn’t seem to be interested in the concept of paying gigantic amounts of real money to “own” an easily replicable digital asset.
While Reeves has since fallen to the “dark side,” the image of him laughing at the idea of NFTs is hard to shake. When the Futureverse Foundation announced Reeves and Grant’s involvement on Twitter, the question, “Did your opinion on NFTs change?” was quickly posted, along with a clip of Reeves laughing.
the the company respondedsomewhat defensive: “more than an NFT”.