Idols Celebrity Platform and Xerxes Frechiani Signs Exclusive License Agreement for South America with Utherverse

Founder and CEO of the fan experience platform to bring global celebrities in the metaverse to interact with fans

NEW YORK–(BUSINESS WIRE)–Utherverse, one of the world’s largest metaverse platforms, has signed an exclusive licensing agreement with Idols, the celebrity and fan experience platform. Idols will have the exclusive rights in South America to use Utherverse’s IP and patents to sign deals with companies, brands, and celebrities to build the authentic licensed metaverse.

idols ( was founded by the famous businessman Xerxes Frechiani (, known as “Double X”. The Idols platform is designed to connect fans with celebrities, enabling aggressive expansion of cryptocurrency and web 3.0 to the mass market. Idol customers include world celebrities, athletes, singers, actors, public figures, youtubers, gamers, influencers, and many others.

“We wanted to work exclusively with Utherverse because of its exceptional ability to deliver hyper-realistic virtual experiences,” said Frechiani. “Idols is about giving fans something they can’t get anywhere else and Utherverse is the perfect partner to allow us to do this better than anyone else.”

Celebrities signed to Idols will either have their own Idol-created metaverse in Utherverse or be a part of the Idols metaverse. Fans will be able to interact and engage with celebrities using idol tokens or, in some cases, the celebrity’s own branded fan token. Fans can have celebrity experiences such as virtual concerts, behind-the-scenes access, after parties, premieres, as well as being able to purchase exclusive virtual merchandise.

“This is the natural marriage of a celebrity-based platform like Idols and Utherverse,” said Brian Shuster, founder and CEO of Utherverse. “Idols will create a celebrity-powered virtual world that offers fans exclusive and intimate experiences, many of which would never be available in a non-virtual setting.”

Utherverse generates revenue from custom metaverse creation services, NFT sales, and a variety of vertical businesses including advertising/marketing, shopping/retail, conferences/conventions, education, dating, lifestyle, entertainment events/performances , VIP experiences and virtual offices.

Utherverse is a metaverse platform that enables developers to create interconnected virtual worlds, provides hyper-realistic immersive experiences for consumers, and opportunities for businesses to market and monetize their products and services. The Utherverse platform was launched in 2005 by Internet visionary Brian Shuster. A beta version of the next-generation Utherverse platform is expected to launch in late 2022. The platform has served more than 50 million users with more than 32 billion virtual trading transactions. Utherverse has over 40 patents critical to operating large-scale metaverses. The company is headquartered in British Columbia, Canada. More information can be found online at; Twitter/Instagram: @Utherverse; Facebook: /UtherverseDigital; LinkedIn: /utherverse-digital-inc/; Telegram: /UtherverseAnnouncements; Discord: /

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Steve Honig

The Honig Company, LLC


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