He Super Bowl it is arguably the largest sporting event in the United States.
Last year, according to Statista, 99.18 million people tuned in to watch the los angeles rams emerge victorious from Cincinnati Bengals with halftime performances from a plethora of big names.
Dr Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar performed in one of the biggest shows in history.
As the event grows in popularity, viewership naturally increases, but so do advertising costs.
How much do ads cost during the Super Bowl?
Recent figures show the growth in the cost of a 30 second ad during the Super Bowl and the numbers are insane.
The cost of a 30-second Super Bowl ad in 1967 was a paltry $42,500. By 1995, the cost reached the millions, with an ad averaging $1.2 million, and by 2000, it had risen to $2 million.
Prices skyrocketed as viewership began to climb, reaching over $5.5 million in 2021.
For the 2023 Super Bowl, the price for the same length ad is now $7 million, which means that the charge for ads has increased nearly 165 times in 56 years.
Advertising during the Super Bowl is a coveted opportunity; only the most important brands can get hold of these exclusive places.
The ads have become iconic and well recognized due to their quality, humor, and copious use of special effects. The use of celebrity cameos has become popular in this illusory publicity moment; a 2007 ad for CBS’s Late Show even featured Oprah Winfrey.
Amazon’s ad last year featured Marvel’s Scarlett Johansson and SNL’s Colin Jost, while Booking.com featured Idris Elba.
Coca-Cola, Budwiser and Master Lock are well known for their appearances, becoming regular advertisers for the event. Even Cryptocurrency has managed to seal a prime spot, debuting as advertisers.
During the 2022 Super Bowl, several cryptocurrency exchange announcements from Coinbase, Crypto.com, eToro, and FTX were featured.
This year’s edition of the major sporting event will attract almost 100 million viewers and will take place on Sunday, February 12, between philadelphia eagles and the Kansas City Chiefs.
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