If there is no playbook yet to launch a high-end NFT platform, the Digital Asset Gallery (GODA) may be compiling one. It goes something like this: start with a founding team that brings together big names in cryptocurrency, entrepreneurship, and celebrities; take on a star artist as an adviser; selectively cure; make access to drops exclusive; and build a standards-compliant website and checkout process.
These qualities are on full display for Hilma af Klint’s next release of the platform, which will be released on November 14. Founder Pharrell Williams is quoted praising the Swedish artist, as is KAWS. the 193 paintings for the temple The NFTs are offered in an edition of two, although one will remain with Stolpe Publishing, which produced a seven-volume catalog about the Swedish artist. Those new to NFT can contact Magic Eden, which provides a concierge service.
Over a century ago, af Klint completed his wide-ranging series of bold and colorful automatic paintings, works he dreamed would inhabit a giant spiral-shaped building. The Guggenheim made this fantasy a reality with its 2019 blockbuster, “paintings for the future”, the exhibition with the highest attendance in the history of the New York institution. It is doubtful that she imagined her paintings being digitized and flogged across the Internet, despite KAWS’s claim that she “painted for the future. She painted for us!”
Six months after launch, GODA’s fourth release (the previous three sold out and generated over $20 million in sales volume) hopes to reach a broader audience. Unlike previous sales, the platform’s NFT Mint Pass, ownership of which provides exclusive access, will not be required. “Success would be to introduce more traditional art collectors to the Web3 space,” co-founder Shaun Neff told Artnet News, “bringing more legitimacy to this medium and helping them understand the importance and potential of NFTs in the art world. digital”.
The project arose in part through KAWS’s relationship with sharp art, which specializes in collaborating with contemporary artists on works using the latest digital tools. recently released Virtual reality and augmented reality experiences from af Klint’s work for Frieze London. The NFTs are essentially a collectible extension of this project and of the Stolpe Publishing catalogue: the original works themselves belong to the Hilma af Klint Foundation and can never be released, making them, in Neff’s words, “an option perfect for receiving the NFT.” treatment.”
“Hilma af Klint was a metaphysical artist. She clearly anticipated art forms that have nothing to do with physical objects,” Daniel Birnbaum, artistic director of Acute Art, told Artnet News. “The experience that she anticipated appears to be substantially compatible with virtual space and digital technology.”
Although the rise of NFT began with digital native artists, it appears that momentum is building around minting the work of established artists, perhaps as a push to bring in traditional collectors. The State Hermitage in St. Petersburg published NFTs of Kandinsky and Monet last year, the Belvedere Museum in Vienna fractionated a digital image of Gustav Klimt The kiss at 10,000 NFT, and the French platform the collection He has worked with the British Museum and the Museum of Fine Arts in Boston on digital collectibles.
After decades of neglect by critics and the public, af Klint is receiving posthumous attention and reclaiming his place among the great abstract artists of the 20th century. The seventh volume of her catalog has recently been published, as well as a new biography of the Swedish mystic and a biopic it hit theaters in October.
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