English Premier League side Liverpool FC have been looking for a crypto shirt sponsor, a report suggests.
Will Liverpool become the first EPL club to have a Crypto shirt sponsor?
according to a report from sports news website The Athletic, the English team is looking at the chances of a cryptocurrency company becoming their next shirt sponsor.
Liverpool FC is one of the biggest football clubs in Europe and has a rich history with six UEFA Champions League titles in its trophy cabinet.
The club may add another one of these this year as they are currently in the semi-finals of the ongoing 2021-22 tournament.
The team also has a chance to become champions of England again, sitting second in the English Premier League at the moment, the top football division in the country.
Liverpool have a shirt deal with Standard Chattered at the moment, but it is set to expire next year, so the club have been eyeing opportunities for their next sponsorship deal.
An extension between the two is on the table, but the report suggests the club is also looking to sign new partners, including crypto firms.
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According to the Athletic, cryptocurrency companies currently involved in talks include a cryptocurrency exchange and a blockchain platform.
A sponsorship deal with a digital currency firm would not be a new thing for the league. This season alone, Watford FC have been playing with Dogecoin as your manga partner.
However, a sponsorship deal with the partner’s name on the front of the shirt will certainly be a first for English football’s top flight.
Last month, Liverpool released a series of NFTs for their fans to purchase and own. But the club also received some criticism about it.
While crypto sponsorships have been creeping into the sports world for some time now, many fans are still opposed to such deals.
A Liverpool crypto jersey sponsorship deal, if it goes through, will also likely receive backlash from their fans.
The current report suggests figures closer to $89m (£70m) over two seasons for the deal being discussed.
Today, bitcoin price Once again, it appears to have dipped below the $39k level as at the time of writing, BTC is trading around $38.7k, down 1% over the past seven days.
Over the last month, the cryptocurrency has lost 12% in value. The chart below shows the trend in the price of the coin over the last five days.
Looks like the price of the crypto has taken a tumble down over the past few days | Source: BTCUSD on TradingView
Featured image from Unsplash.com, chart from TradingView.com