Country Music Star Lee Brice Partners With Selfie.Live App To Create NFTs For Fans


Selfie.Live, the mobile app that allows fans to upload selfies with celebrities and receive a digitally signed photo as an NFT, has partnered with the country music star Lee Brice to create special memories for fans while on tour.

The app, which is available on iOS and Google Play, allows fans to upload selfies from concerts or with Brice. You can then digitally autograph photos from anywhere using the app.

Recently, Selfie.Live also helped connect Brice with the Santa Claus Uber driver who inspired his hit Christmas song, “Santa Claus Was My Uber Driver.”

Brice was asked by his label to write a Christmas song, but he was struggling with writer’s block. He flew in with two friends who are songwriters to help him with the process.

An unforgettable Uber ride

Upon arrival in Virginia, they called an Uber, which turned out to be a trip to remember. The Uber driver arrived dressed as Santa Claus in a red Hyundai with a vanity license plate reading “1SANTA1.”

On the spot, while still in the car, they were instantly inspired to write the song “Santa Claus Was My Uber Driver.”

Months later, during Selfie.Live’s initial launch in Kearney, Nebraska, Brice noticed a fan’s family photo uploaded to the Selfie.Live app: a picture of the same red Hyundai with the license plate “1SANTA1.”

The Santa Uber driver found out about the launch of Selfie.Live on social media and sent the photo despite not being present at the event.

Brice then signed the photo and it was listed as an NFT on Open sea.

Selfie.Live founder matthew dickson later met with Brice’s manager Enzo DeVincenzo in Nashville and overheard a conversation about the search for the Santa Uber driver.

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They used the app’s registration process, which requires a cell phone number and name, to contact Uber Santa.

As a result, the team worked with Brice’s graphic designer to create a version of the song based on the now famous Selfie.Live photo of the Uber driver.

Future collaborations will include athletes, artists, musicians, actors and more, allowing each creative to directly interact with fans at their convenience while maintaining control of their image and likeness.

How does the app work?

To use the app, users take a photo at a live event or meet their favorite celebrity through the fan app.

The celebrity then receives the photo via the celebrity app, while the fan receives an autographed NFT directly into their NFT wallet.

The underlying technology of the app is provided by the Butterfly Protocol, a cross-chain decentralized domain name system for NFTs.

The protocol allows each celebrity to have their own web3 address, similar to a web domain, phone number or email, which identifies and organizes their fan photos.

NFTs are minted by Butterfly Protocol smart contracts running on Polygon.

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Photo: Courtesy of Tim Crafton on flickr