ATLANTA, January 10, 2023–(COMMERCIAL WIRE)–Cognira, a leading provider of AI-powered promotion management solutions, is pleased to announce that it has been recognized as a 2022 Representative Vendor Gartner Market Guide for Unified Pricing, Promotion, and Markdown Optimization Retail Applications: Long Lifecycle for their AI Promotion solution.
Gartner’s Market Guide lists Cognira as 27 representative vendors for its AI promotion solution. Within the market guide, Gartner mentions that providers and retailers need an environment to grow collaboration (evaluate, optimize and collaborate). Gartner states: “Retailers and Consumer Packaged Goods (CPG) organizations should look to digitize these processes, moving away from custom Microsoft Excel models toward workflow-based, AI-powered solutions.”
Cognira’s PromoAI Solution enables retailers to effectively and efficiently plan, forecast, optimize and analyze promotions. Their solution facilitates collaboration between merchandising and marketing organizations within the retail business. This includes supporting in-store discounts and weekly circulars, as well as online ads and customer-targeted offers, all informed by AI to maximize efficiency and ROI. In addition, Cognira’s PromoAI solution enables promotional financing collaboration between the retailer and their suppliers.
“We are pleased to have been included in the Gartner Market Guide for Unified Pricing, Promotion, and Markdown Optimization Retail Applications: Extended Lifecycle,” said Dr. Hatem Sellami, Cognira founder and CEO. “Our PromoAI solution is uniquely redefining retail promotion management by supporting the entire end-to-end collaborative planning process in a single tool. We believe this is a game changer for the retail industry and we are proud to be on this space. “
The complete market guide for unified pricing, promotion, and markdown optimization retail applications is available to Gartner subscribers.
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Cognira is the leading provider of AI-powered promotion management solutions for retailers. Cognira is passionate about helping retailers gain valuable and transformative business insights from their data.
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