One of—an NFT startup known for brand-focused music, sports, and collectibles—announced today that it has partnered with online seafood delivery service get maine lobster to create an NFT-based membership club. And yes, joining the club entitles paying members to receive fresh seafood deliveries directly from Maine, including lobster.
Called Lobster Perks+, the membership initiative spans four annual levels, ranging from a free entry-level pass that includes discounts and perks to more feature-rich passes that include seafood deliveries, merchandise and other perks.
The Captain Club+ NFT, for example, entitles cardholders to eight lobster tails, wholesale pricing on all other orders, a free upgraded secondary order, and other benefits, including a lobster butter-scented candle for first-timers. 200 buyers.
Meanwhile, the high-end Diamond Club NFT includes all the benefits of the previous tier with 100 pounds of live, wild-caught lobster spread over 12 monthly installments, valued at $1,250. Pricing for the three paid tiers has not been announced, nor is there a firm release date for NFTs, though the announcement does note that it will be ready by the end of the year holiday season.
Additionally, anyone who claims or purchases one of the Lobster Perks+ NFTs will be entered into a drawing, with prizes including additional free lobster deliveries, merchandise, or a trip to a lobster fishing expedition with Get Maine Lobster founder Mark Murrell. .
Aside from pricing and timing details, it is not yet clear on which blockchain platform the NFTs will be minted. OneOf NFT mints on both layer 1 blockchain platforms Tezos and ethereum side chainPolygon. decipher He asked a OneOf representative for clarification on all those details, but did not immediately hear back.
OneOf’s collaboration with Get Maine Lobster is the latest example of an NFT use case in the food industry, following a growing number of restaurant-related examples.
fly fishing club, for example, is a private restaurant startup co-founded by entrepreneur Gary Vaynerchuk. The club minted Ethereum NFT access passes in late 2021 and will launch its initial location in New York City in 2023.
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