HONG KONG, January 26, 2023 /PRNewswire/ — Artifact Labs, a web3 company with a mission to “preserve and connect history” on the blockchain, today announced its partnership with Goods of Desire (GOD), a Hong Kong brand focused on revival culture through the reinterpretation of traditions and the creation of completely new products.

Launched in 1996, GOD is a recognized brand that captures the unique heritage of Hong Kong – a vibrant and energetic city where East meets West and ancient traditions meet cutting-edge technologies. Known for its innovative designs inspired by the distinctive aesthetic that characterizes the city’s culture, GOD’s lifestyle items are sought after by Hong Kongers and international consumers alike.

In 2023, Artifact Labs and GOD will debut “請: The Invitation” (pronounced cing2 in cantonese), an NFT project and a community to rediscover Hong Kong through exclusive reality-altering events and engagements with the city’s most unique characters, all while preserving Hong Kong most significant historical assets on the blockchain. Genesis collectors will be treated to a series of immersive experiences that reveal the city’s vibrant history and culture, authentically brought to life by douglas youngGOD and Artifact Labs.

Artifact Labs and GOD are committed to showcasing the potential of web3 as a legacy platform by saying Hong Kong the most famous stories of the metaverse. The partnership will also serve as a lead project in Hong Kong drive to become a global hub of virtual assets.

Commenting on the partnership, Artifact Labs founder and CEO, gary liu said: “We are honored to be GOD’s web3 partner and bring their iconic designs and archive of Hong Kong artifacts in the blockchain. the fabric of Hong Kong It’s perfect for metaverse-enabled storytelling, and we’re excited about this project’s connection between on-chain assets and IRL experiences.”

douglas young, founder and creative force behind Goods of Desire shares this passion; “This is a great opportunity to preserve Hong Kong culture in innovative ways. The Metaverse provides us with an unlimited platform to promote and shape future experiences with these cultural heritage assets. We are confident that Artifact Labs is the ideal partner to help make this happen.”

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Learn more at www.lainvitacion.hk.

About Artifact Labs

Artifact Labs is an independent web3 and NFT company creating blockchain strategies, products and platforms serving organizations with historical IP. The company is on a mission to “preserve and connect history” on the blockchain and enable all keepers of history to maximize the impact of their most valuable assets. Artifact Labs is a one-stop solution for partners looking to build on web3, providing support through consulting, product development, blockchain engineering, and community management. All ‘ARTIFACTS’ are connected via a proprietary metadata standard governed by the non-profit Artifact Association, which enables verifiable authentication and global discovery of historical NFTs. Artifact Labs was originally incubated by the South China morning maila global media company reporting China to the world since 1903.

About GOD

Founded in 1996, GOD is a traditional design and lifestyle brand that has grown from a small boutique in Ap Lei Chau to an iconic and multifaceted international retailer. GOD presents Hong Kong to international audiences by creating premium products with a distinctive look inspired by the city’s unique history and culture. GOD strives to preserve and display Hong Kong unique heritage through design and community initiatives as part of its mission to advocate for cultural enterprise in Hong Kong.

SOURCE Artifact Labs